Developing new and innovative products that delight the customer is not easy - at least when you do not listen to your customer - IHK event

Where do good ideas come from? Is it possible to train creativity? How do I get to know what my customers really want? These questions and more were subject to the IHK-event “Querdenken” which took place on 10th of July 2017. Together with other experts,
Verena Heinrichs, the head of Social Media Intelligence at PRS Technologie, provided insights into deriving innovation impulses from customer feedback from Social Media, a quick and easy way to benefit from the creativity of the customers for new product development.