To Know Quickly, What the User Is Struggling with

The glucose sensor in the insulin pump is defect. The user tries to find a solution to his problem in the internet. The manufacturer may get to know about this problem only after months - or immediately, if he uses social media as a source of information for his quality management.
In "Medizin & Technik" magazine’s 6th issue, Verena Heinrichs, the head of Social Media Intelligence at PRS Technologie, explains how quality management can benefit from the user generated content (UGC) in social media.

You can read the article (in German) under the link below:

The “Medizin & Technik” magazine is published 6 times a year to report on future technologies in medical industry and provides the audience with up-to-date, valuable information on new process, machines, components and technologies.